Celebrating 10 Years of MIM January 30, 2020 PHOENIX (January 30, 2020) – In just 10 years, millions of guests have experienced the universal power of music at the Musical Instrument Museum (MIM). Throughout 2020, MIM will be celebrating its 10th anniversary with family-friendly Signature Events, special anniversary celebrations, and Global Masters concerts. Rated Phoenix’s #1 attraction and ranked in the top 15 museums in the United States by TripAdvisor, MIM fosters appreciation of the world’s diverse cultures by showing how we innovate, adapt, and learn from each other to create music—the language of the soul. Over the past 10 years, MIM has welcomed 2,750,000 museum guests, presented 1,800 concerts in the MIM Music Theater featuring musicians from around the globe, shared the world’s diverse music and cultures with 450,000 K–12 school and youth tour participants, and preserved musical legacies and traditions with a collection of 8,100 instruments. Since its inception, MIM has aspired to be the “best museum ever”—somewhere that offers inspiring, interesting, entertaining, and fun experiences for everyone to enjoy regardless of age, gender, ethnicity, background, education, or income level. “The human connection we share through music empowers us all, and MIM provides opportunities for everyone to be enriched by their experiences. We are thrilled to be celebrating 10 years of MIM’s positive impact on the community and the cultural treasure future generations will discover and enjoy,” says April A. Salomon, MIM’s executive director. At any age, music has the power to inspire creativity, promote cultural understanding, and create community. As part of its 10th anniversary, MIM is launching Music Matters, a three-year, $10 million fundraising campaign that will help sustain and expand the museum’s dynamic, hands-on educational programming, which provides a transformational experience for learners of all ages. The Music Matters campaign supports and strengthens current programs while allowing MIM to innovate and develop new offerings that shape a brighter future for all. Join MIM for fun Signature Events throughout 2020 as well as anniversary celebrations in March and April filled with music and dance performances, engaging demonstrations, workshops, and more. Events include Experience Ireland on March 14 and 15; five consecutive Celebration Saturdays leading up to MIM’s 10th anniversary exploring everything from the science of sound, to the tango, to jazz, and more on March 21 and 28 and April 4, 11, and 18; and MIM’s 10th Anniversary Weekend on April 24, 25, and 26. The Global Masters Concert Series will feature performances by artists spanning many genres and at the pinnacle of their craft in 2020. Each performance brings a unique perspective to the question of why music matters, helping us understand the deep connections we all have to music. Music unites and empowers us all. As MIM moves into its next decade, the museum is committed to bringing together diverse groups to share common experiences, hear new perspectives, and better understand how we learn from each other to create music. The Musical Instrument Museum is located at 4725 E. Mayo Boulevard in Phoenix (corner of Tatum and Mayo Boulevards, just south of Loop 101). For general museum information and a full schedule of events, visit MIM.org or call 480.478.6000. *** About MIM The Musical Instrument Museum (MIM) enriches our world by collecting, preserving, and making accessible an astonishing variety of musical instruments and performance videos from every country in the world. MIM offers guests a welcoming and fun experience, incomparable interactive technology, dynamic programming, and exceptional musical performances. MIM fosters appreciation of the world’s diverse cultures by showing how we innovate, adapt, and learn from each other to create music—the language of the soul. To learn more about MIM, visit MIM.org. Find MIM on Facebook: Facebook.com/MIMphx Twitter, Instagram, and YouTube: @MIMphx #MIM10 Media Contact Johann Warnholtz Media Relations Specialist Johann.Warnholtz@MIM.org 480.245.6953 DOWNLOAD PDF
