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PHOENIX: August 27, 2013 Download this press release >

¡Viva Mexico! with “Experience Mexico” at MIM, September 28 and 29

Explore the Diversity of Mexico through Music, Food and Fun Family Activities

PHOENIX (Aug. 27, 2013) The Musical Instrument Museum (MIM) in Phoenix invites the community to “Experience Mexico,” a weekend celebration recognizing Mexico’s rich musical culture. On September 28 and 29, MIM will feature live music, arts and crafts, dancing, storytelling and a menu that reflect the beauty and diversity of Mexico.

“Experience Mexico” is the latest installment in MIM’s “Unity Through Diversity” partnership with Phoenix-based PetSmart®. The initiative brings the largest specialty pet retailer and the world’s only global musical instrument museum together to highlight musical traditions that celebrate cultural diversities, while reinforcing the museum’s overriding message that music is the universal language.

MIM will showcase Mexico’s musical heritage throughout the weekend. In the morning, guests are invited to experience the heartfelt traditional music of mariachi with the all-female group, Mariachi Pasión. Afterwards, renowned Valley artist and musician Zarco Guerrero will present Lalo Guerrero’s most well-known parodies. Guests will also enjoy an afternoon performance and demonstration of traditional Mexican folk dancing by Primavera Folklorico Dance Company. Later in the day, Banda La Maciza, an energetic 13-member Mexican brass band, will perform in the widely popular banda dance style. All performances are included with paid museum admission.

“This program will provide an opportunity for people to expand their ideas of Mexican heritage,” said Celina Chiarello, public programs manager at MIM. “Like the United States, Mexico is incredibly diverse. Different cultural traditions have adapted and evolved over time and have become varied by region; you can really see that diversity reflected in the country’s music.”

“Experience Mexico” will bring Mexican culture to life with many fun, family-oriented activities. Guests are invited to make papel picado (pierced paper) banners which are colorful and festive decorations hung during holidays and community events. Then stop by the instrument station on the second floor of the museum to make music with a variety of Mexican stringed instruments. Guests can also have their face painted by members of the Arizona State University Spanish Language and Cultures Club. All activities are included with paid museum admission.

Educational opportunities abound during “Experience Mexico.” Guests are invited to join MIM curator Dr. Daniel Piper for a multimedia presentation about the intersection of local and global influences in Mexican and Mexican-American music. Piper will engage audiences with the panorama of Mexican music—from indigenous music of the Yaqui, Rarámuri and Mixe peoples to son jarocho, mariachi, banda, norteño and Chicano styles. Piper will also give a special gallery tour for Spanish-speaking guests, which uses the Mexico and Arizona exhibits to illustrate how Mexican and Mexican-American music have evolved from roots in regional traditions to popular styles heard internationally today. The curatorial talks and presentations are included with paid museum admission.

Café Allegro will serve a variety of Mexican dishes available for purchase. The menu will include a vegetarian posole soup with hominy, menudo rojo (red menudo) and pipián de chuletas de puerco (pork chops with mole verde) served with black beans and rice; Mexican chicken tinga with potatoes, avocado, fresh cheese and tortillas; and tres leches cake.

For those looking to take the celebration home, the Museum Store will feature books about Mexican music and culture, CDs and fairly traded, handmade Mexican crafts including jewelry and home accessories, all available for purchase.

The Musical Instrument Museum is located at 4725 E. Mayo Boulevard in Phoenix (corner of Tatum and Mayo Boulevards, just south of Loop 101). For general museum information and a full schedule of events, visit or call 480.478.6000.

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About MIM
MIM celebrates music as a sustaining human gift and enriches world culture by collecting, preserving and exhibiting a wide variety of musical instruments and performance videos from every country in the world. MIM also fosters appreciation of diverse cultures by showing that we all innovate, adapt and learn from each other to create music—the universal language.

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Media Contact
Erin Miller, Media Relations Manager, MIM