PHOENIX (Aug. 30, 2012) PetSmart and the Musical Instrument Museum (MIM) have joined forces to create a new cultural programming series at the museum. The series, titled “Unity Through Diversity,” will celebrate diverse cultures from around the globe. The initiative brings the world’s largest specialty pet retailer and the world’s first global musical instrument museum together to highlight rich musical traditions while reinforcing the museum’s overriding message that music is the language of the soul.
PetSmart is a corporation that recognizes the importance of cultural diversity in building a strong, unified, and motivated team. In the spirit of cultural diversity, PetSmart will sponsor four signature events at MIM. Each event will focus on a different country, exposing museum guests to the culture of that geographic region. PetSmart will also sponsor an event during the museum’s December holiday programming.
“PetSmart is excited to partner with the Musical Instrument Museum to celebrate the unique gifts that each culture around the world brings to our city,” said Bob Moran, chairman and CEO of PetSmart. “Through learning and experiencing the diversity represented in our city, we become a stronger and more united community.”
In addition to providing financial support, PetSmart associates will have the opportunity to participate and experience these events as volunteers in various capacities around the museum.
“We are extraordinarily excited to work with PetSmart to present events that will highlight cultural diversity as a powerful force that can bring us together in engaging, entertaining, and meaningful ways,” said Dr. Bill DeWalt, president and director of MIM. “This partnership is inspired by the fact that our two distinctly different organizations share the unique goal of celebrating the richness that cultural diversity brings to our global society.”
For each of the signature events, the MIM team collaborates with regional and national cultural organizations to strategically coordinate programming, resulting in in-depth, meaningful, and interactive experiences for museum guests.
The partnership kicks off on September 15 and 16 with a Fiestas Patrias celebration. The two-day event will highlight the music, dance, and cuisine of Mexico in honor of the country’s independence from Spain in 1810. MIM has partnered with the Consulate General of Mexico in Phoenix to showcase the culture of Mexico in an accurate and educational way. Visit theMIM.org for additional details. Information about future Unity Through Diversity events will be announced throughout 2012 and 2013.
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About MIM MIM enriches the world community by collecting, preserving, and making accessible high-quality musical instruments, images, and music from every country in the world. We celebrate our world’s diverse musical cultures and foster global understanding by offering our guests an incomparable interactive experience, a welcome and fun environment, dynamic programming, and exceptional musical performances.
PetSmart, Inc. (NASDAQ: PETM) is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. The company employs approximately 50,000 associates and operates more than 1,249 pet stores in the United States, Canada and Puerto Rico, over 194 in-store PetSmart® PetsHotel® dog and cat boarding facilities and is a leading online provider of pet supplies and pet care information (http://www.petsmart.com). PetSmart provides a broad range of competitively priced pet food and pet products; and offers dog training, pet grooming, pet boarding, PetSmart Doggie Day Camp SM day care services and pet adoption services. Since 1994, PetSmart Charities, Inc., an independent 501(c)(3) non-profit animal welfare organization and the largest funder of animal welfare efforts in North America, has provided more than $165 million in grants and programs benefiting animal welfare organizations. Through its in-store pet adoption partnership with PetSmart Charities®, PetSmart has helped save the lives of more than 5 million pets.
Erin Miller, Media Relations Specialist, MIM
Andy Izquierdo, Director, Public Affairs, PetSmart