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PHOENIX: July 09, 2013 Download this press release >

Carrie M. Heinonen Chosen as President and Director of MIM

Experienced Leader to Oversee Operations and Work to Advance Museum’s Mission

PHOENIX (July 9, 2013) Carrie M. Heinonen has been selected as the president and director of the Musical Instrument Museum (MIM). Heinonen, who has 20 years of management experience in corporate and not-for-profit institutions (including museums), will assume her duties on August 1. As the president and director, she will lead all aspects of MIM’s operations and work closely with the board of directors to articulate and advance the museum’s mission and vision.

Most recently, Heinonen worked as a cultural and corporate strategy consultant in Chicago, specializing in strategic planning and integrated communications. Prior to her work as a consultant, she was the vice president for marketing and membership at the Art Institute of Chicago from 2005 until 2011, where she built the marketing department and played a critical role in launching the museum’s Modern Wing.

“Carrie is a gifted manager and natural leader exceptionally capable of advancing MIM’s mission and goals for years to come,” said Bob Ulrich, founder and board chairman of MIM.

Heinonen also spent a decade in corporate-brand-management roles at Quaker Oats and the William Wrigley Jr. Company managing high-performing teams and driving growth for brands such as Quaker Oatmeal, Life Cereal and Hubba Bubba.

“I am honored to be chosen to serve as director of the Musical Instrument Museum, which, in its short life span, has developed a reputation for providing an exceptional visitor experience through its expansive collections, engaging programming and world-class facilities. I am inspired by MIM’s mission of fostering global understanding through the experience of music and musical instruments. Together with its dedicated and enthusiastic board, generous patrons and superb staff, I am eager to ensure MIM reaches its full potential in achieving this mission,” said Heinonen. “On a personal note, I am delighted to be returning to Phoenix and look forward to strengthening MIM’s relationships with its diverse communities and with the admirable cultural organizations who serve them.”

Heinonen grew up in Tucson and later worked in Phoenix at the Heard Museum as a curatorial assistant for contemporary Native American art. She has family in Flagstaff, Phoenix and Scottsdale.

Heinonen earned her bachelor of arts in art history from Dartmouth College and her master’s degree in public and private management from the Yale School of Management. She also spent a year as a Rotary International Graduate Fellow studying Maori art at the University of Canterbury in Christchurch, New Zealand.

Heinonen currently serves on the boards of Chicago’s House Theatre and Heartland Human Care Services and previously sat on the executive board for Chicago’s Loop Alliance.

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About MIM
MIM celebrates music as a sustaining human gift and enriches world culture by collecting, preserving and exhibiting a wide variety of musical instruments and performance videos from every country in the world. MIM also fosters appreciation of diverse cultures by showing that we all innovate, adapt and learn from each other to create music—the universal language.

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Media Contact
Erin Miller, Media Relations Manager, MIM